Shell hopes to introduce its recent fuel innovation to a new generation by opening its newest stores in an entirely new market: the world of online gaming.
With its latest promotion dubbed Shell Ultimate Road Trips, Shell is giving gamers the opportunity to fuel their cyber vehicles with its V-Power Nitro+ Premium Gasoline while playing online multiplayer video game Fortnite.
Designed in Fortnite Creative, Shell Ultimate Road Trips showcases the gasoline formula’s performance capabilities for an action-packed game, according to the oil company. The V-Power “boost ramps” in the game allow gamers “to unleash their true potential to unlock the most stunning, hidden places throughout six different biomes.”
Shell is using the gaming collaboration to educate customers about the value and benefits of premium gasoline, it said, and specifically how V-Power fuel, introduced in May, removes up to 100% of deposits to rejuvenate an engine’s performance.
Access to the six online maps is available by downloading a code from the Shell Ultimate Road Trips website.
To introduce gamers to the site, Shell will have a presence at TwitchCon in Las Vegas, taking place October 20-22. There it will co-host the TwitchCon LAN party, taking place on the opening Friday night in the interactive experiential space, Area 15. Attendees can compete in a tournament playing Shell’s Ultimate Road Trips in Fortnite Creative to win prizes.
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