DORAL, Fla. — Sunshine Gasoline Distributors has begun offering a subscription program for unlimited car washes. The Max Car Wash mobile app program was developed and is powered by Liquid Barcodes, a loyalty and digital marketing platform for convenience-store retailers.
- Sunshine Gasoline Distributors, based in Doral, Fla., is No. 20 on CSP’s 2020 Top 202 ranking of c-stores by store count.
Max Car Wash users download the app, choose a monthly subscription package and use it at any of the Max Car Wash sites. The app gives customers a completely contactless car wash experience from start to finish.
“This subscription program actually allows us to stay true to our promise to customers. Apart from simplicity and consistent pricing, our app offers the safest way for our customers to wash their cars, in a way that requires no contact with the machines,” said Maximo Alvarez, CEO of Sunshine Gasoline.
Along with subscriptions, the Max Car Wash app comes with features such as the ability to share car wash gift vouchers with friends and family, incentivizing app users to recruit their friends, locate their nearest store and a chance to win free car washes through digital games such as scratch and win, wheel of fortune and slot machines, with personalized rewards every time they use the app.
“Powerful features such as auto renewal, personalized rewards, gamification and sharing all ensure that the users stay engaged and become loyal to the brand. We are incredibly proud to deliver a technology solution that increases the lifetime value of Max Car Wash customers,” said Saurabh Swarup, general manager of North America for Liquid Barcodes.
With headquarters in Norway and with U.S. operations based in Fairfax, Va., Liquid Barcodes offers a range of features that enable stores to engage, promote and reward their customers and drive more profitable and safer shopping behaviors.