Thorntons Launches Text-to-Enroll Loyalty

New platform makes signing up for Refreshing Rewards easier and safer
checking phone
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LOUISVILLE, Ky. Thorntons has released text-to-enroll registration for its Refreshing Rewards Loyalty Program. 

To enroll, customers text the word ‘Fuel’ followed by a valid email address to 73757. They will then receive a 15-cents-off-per-gallon offer to redeem on their next fillup at a Thorntons location.

New Text-to-Enroll pump integration allows customers the option to begin enrolling at the pump. While fueling up at any Thorntons’ location, customers follow the Refreshing Rewards prompts on the pump screen and provide their mobile phone number. Customers will gain immediate access to the Refreshing Rewards everyday fuel savings and upon completing registration, gain access to additional fuel savings, exclusive tobacco and alcohol discounts, FREEquency Clubs, sweepstakes and more.

“Safety and value are central to our promise to be our guests’ favorite place to stop when they are on-the-go,” said Simon Richards, president and CEO of Thorntons.  “We are proud to introduce text to enroll as another contactless option for our guests and another way we can promote social distancing for the safety and well-being of our guests and our team members while delivering the opportunity for savings and value.”

Thorntons Refreshing Rewards Guest loyalty program launched in 2014. Refreshing Rewards members have access to benefits that include daily fuel savings, bonus flash fuel savings, FREEquency clubs, click-to-load offers and exclusive sweepstakes. Thorntons Refreshing Rewards app is available in the iTunes and Google Play Stores. 

Louisville, Ky.-based Thorntons is No. 39 on CSP’s 2020 Top 202 list of c-store chains by number of retail outlets.

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