General Merchandise/HBC

7-Eleven Debuts Golf-Themed Merchandise

Retailer adds The Convenience Tour capsule to online store
Photographs courtesy of 7-Eleven

7-Eleven has added a golf-inspired merchandise collection, The Convenience Tour, at, the convenience-store retailer’s online merchandise store.

It offers polo shirts, crops, tanks and T-shirts; ball caps, bucket hats and snapbacks; golf balls and tees;  Convenience Tour patches, pins and socks featuring 7-Eleven’s vintage rooster logo from the late 1940s; and a can cooler and traditional soft-sided cooler.

“We know our brand fans are also big sports fans, so we’re excited to launch our first-ever 7Collection drop centered around the sport of the summer … golf,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer. “Now when avid or aspiring golf enthusiasts stop at our stores to fuel up before a day on the course, they can also look fresh on the fairway with streetwear-inspired designs in our signature colors.”

  • 7-Eleven is No. 1 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.

Meanwhile, 7-Eleven has teamed up with multimedia music company Lyrical Lemonade to provide one customer the chance to win a VIP experience by shopping at 7-Eleven, Stripes and Speedway stores.

For the first time, Lyrical Lemonade and music video maker Cole Bennett are collaborating with 7-Eleven to bring a customer on set as an extra in an upcoming music video. The winner will be flown out to hang on set, mingle with a to-be-announced hip-hop star, and enjoy 7-Eleven snacks.

Through August 29, 7Rewards and Speedy Rewards customers can enter to win by purchasing participating products in-store or via the 7NOW Delivery app. Enjoy fan-favorites like Big Bite hot dogs, Slurpee drinks, coffee and all varieties of Celsius beverages to receive seven extra entries to win. Hundreds of customers will also have the chance to win prizes like custom headphones and speakers.

“We’ve been flowing with fun collabs all summer long—like the launch of our premium jewelry line with King Ice inspired by our iconic Slurpee drink, the launch of our first-ever music video, Anything Flows, and most recently celebrating our 96th birthday with free Slurpee drinks on Slurpee Day,” said Marissa Jarratt, executive vice president and chief marketing and sustainability officer. “We can’t wait to keep this momentum going with another first-of-its-kind collab. Our customers are major music fans, and Lyrical Lemonade is a certified hitmaker. We’re thrilled to give one fan the opportunity to get up close and personal with some of their favorite artists.”

7-Eleven Inc. operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States and Canada. In addition, it operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.

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