General Merchandise/HBC

7-Eleven Offering Custom Merchandise, Fuel and Food Deals for 96th Birthday

Perks include new items, cent-off gas, $1 snacks, free Slurpees and delivery subscriptions
7-Eleven birthday merchandise
Photograph courtesy of 7-Eleven

For its 96th anniversary, 7-Eleven is debuting a limited-time 7/11 Birthday Collection capsule on 7Collection, the convenience-store retailer’s online merchandise shop, and offering deals on fuel, food and more to qualifying customers.

The capsule features a variety of items for customers, especially people who celebrate the same birthday as the chain, July 11.

7-Eleven, the world’s largest convenience retailer, was founded in 1927 as The Southland Ice Co., an icehouse storefront in Dallas, which began selling bread, milk and eggs from the dock.

The 7/11 Birthday Collection includes 7-Eleven-inspired party decor and trimmings such as:

“We’ve always thought that being born on July 11 had its perks … but we’re excited to extend the birthday celebration this year not only to those who share our birthday, but to all of the loyal fans of Slurpee,” said Marissa Jarratt, 7-Eleven executive vice president and chief marketing and sustainability officer. “From festive décor to craveable snacks and of course, iconic Slurpee drinks—we have everything you need to celebrate the best day of the year.”

Anyone can get a free Slurpee drink in stores on July 11. Also new for Slurpee Day this year, customers can get free Slurpee drinks through 7Rewards and Speedy Rewards (loyalty members can get exclusive access to an extra free small Slurpee drink through July 10) and 7NOW Delivery (customers who order can get a free Slurpee drink on July 8).

7-Eleven is also offering specials on delivery, fuel and food and snacks:

  • On July 11 only, customers who sign up for 7NOW Gold Pass via the 7NOW Delivery app will receive a free subscription to the service through the end of 2023. With 7NOW Gold Pass, customers get free delivery on a choice of more than 3,000 7-Eleven products including pizza, wings and Slurpee drinks.
  • New and existing 7-Eleven fuel rewards members will receive an additional 11 cents off each gallon purchased on July 11 at 7-Eleven and Speedway-branded fuel locations when they use 7Rewards or Speedy Rewards. This discount is stackable with existing fuel offers found in the app.
  • Loyalty members can also receive $1 dollar food deals on a variety of treats including $1 Big Bite Hot Dog, $1 Pizza Slice, the $1STUFDCAKE cupcake.

Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 83,000 convenience stores in 19 countries and regions, including more than 13,000 7-Eleven convenience stores in the United States and Canada. In addition, it operates and franchises SpeedwayStripesLaredo Taco Company and Raise the Roost Chicken and Biscuits locations. 7-Eleven is No. 1 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Convenience Stores Steal a Page From Restaurants With Creative Limited-Time Offers

Retailers are increasingly building on existing product lines to create novel foodservice offerings for LTOs, but there are some challenges

Foodservice

Looking Up: Limited-Time Offers on the Rise

These deals continue to grow in all mealparts, Technomic reports show

Company News

Knowing Growing: QuikTrip Flexes in 2023

C-store chain celebrates 1,000th opening, opens 13th medical clinic, more

Trending

More from our partners