General Merchandise/HBC

Pilot Flying J’s Plan for the ‘Left-Arm Tan’

Retailer looking out for road trippers with this free offer
left-arm sunscreen
Photograph courtesy of Pilot Flying J

Pilot Flying J is offering “a new summer essential for 10-and-2ers everywhere,” the truckstop chain said, referring to how drivers grip a steering wheel. It has rolled out Left-Arm Sunscreen “that will keep road trippers from getting the dreaded ‘driver’s tan’ which has been disrupting otherwise perfect summers for decades [and] to bring an end to lopsided tans.”

Go to Instagram to watch a “guy at the pump” explain more about how to “protect your left arm from harm.”

The keychain-attachable bottle is available free from Pilot Flying J. For a limited time, drivers can get their own bottle by going to a special website,, and entering their name and shipping address to receive the free, 30 SPF sunscreen.

  • Pilot is No. 13 on CSP’s 2023 Top 202 ranking of U.S. c-store chains by store count.

With headquarters in Knoxville, Tennessee, Pilot has more than 800 retail and fueling locations and supplies more than 14 billion gallons of fuel per year to the market. Its Pilot and Flying J travel center network includes more than 750 locations in 44 states and six Canadian provinces with more than 790 restaurants, 75,000 truck parking spaces, 5,300 showers, 6,200 diesel lanes and truck maintenance and tire services with Southern Tire Mart at Pilot Flying J. The One9 Fuel Network connects a variety of fueling locations to provide smaller fleets and independent professional drivers with value, convenience, credit and perks.

Pilot is expanding with new locations and remodels this year. It plans to open over a dozen travel centers and add over 20 dealer locations by the end of the year, the company said. It recently  recently completed its 80th store remodel as part of its $1 billion, multiyear New Horizons initiative, which it launched in 2022 to improve the customer experience and meet the needs of interstate drivers.

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