TWIN FALLS, Idaho -- KickBack Points said it understands that its cardholders participate in multiple loyalty programs, and they are constantly looking for new ways to earn rewards opportunities. It has announced that it is expanding its loyalty program by participating in the Points.com network.
Points.com is a global leader in loyalty currency management, allowing consumers to keep track of their loyalty points from several companies worldwide, such as United Airlines, Amtrak, La Quinta and dozens more. Points from hotels, airlines and retailers can be tracked, traded and exchanged all from one place. It¹s free to join and there is no charge for transactions.
KickBack¹s participation to the Points.com network offers KickBack cardholders access to the rewards programs offered by Points.com partners across a host of retail channels.
Partners in the KickBack program, such as Phillips 66, can start benefiting from Points.com immediately. Customers using the KickBack card at a Phillips 66 site can convert their points from other loyalty programs to KickBack points at any time. So if a KickBack cardholder has expiring airline miles, he or she can turn them into KickBack points with just a few clicks on the Points.com website. This allows for KickBack Points members to accelerate the accumulation of points, which can be spent like cash at thousands of participating merchants throughout the United States.
KickBack¹s solutions are currently deployed in more than 1,000 Phillips 66, 76 and Conoco-branded gas stations and convenience stores. The company said hundreds more are scheduled to come online throughout the first half of 2015. KickBack¹s approach to loyalty marketing provided results for these stores, which included increased customer visits, higher ticket averages and incremental sales growth.
"By partnering with Points.com, KickBack is able to enhance and expand our value proposition to both our retail partners and KickBack cardholders," said Pat Lewis, CEO of KickBack Points, Twin Falls, Idaho. "There is a clear need for loyalty programs in the retail industry; however, rather than simply mimicking current programs, which will only lead to a competitive stalemate, it's precisely this type of innovation that will drive a competitive advantage for retailers."
KickBack offers loyalty programs and data analytics across multiple retail channels.
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