Mergers & Acquisitions

Good 2 Go Grows in ‘Hot Metro’ Colorado Springs

A new brand arrives in town as Maverik prepares to convert local Kum & Go stores
good 2 go
Photograph courtesy of Good 2 Go

The Colorado Springs, Colorado, convenience-store market is about to experience some big changes, not only with the rebrandings set to occur due to Maverik’s purchase of the Kum & Go chain, but also with the arrival of Good 2 Go, which has acquired nine locations there, including three from Maverik.

  • Maverik is No. 21, Kum & Go is No. 22 and Good 2 Go is No. 96 in CSP’s 2023 Top 202 ranking of U.S. c-store chains by total number of company-owned retail outlets.

Salt Lake City-based Maverik Inc. completed its acquisition of Des Moines, Iowa-based Kum & Go in late August, basically doubling its portfolio to 800 locations from 400.

Maverik will rebrand Kum & Go stores in Colorado, Idaho, Utah and Wyoming starting in January. The company is still deciding on whether to rebrand other Kum & Go locations, Chuck Maggelet, Maverik’s CEO and “chief adventure guide,” who will lead the combined organization, recently told the National Association of Convenience Stores (NACS). About a third of Kum & Go stores are in areas where Maverik already has a strong presence, he said.

As these decisions are being set in motion, Maverik has sold three stores in the Colorado Springs market to Idaho Falls, Idaho-based Good 2 Go, reported local newspaper The Gazette.

Good 2 Go has approximately 80 stores in Idaho, Wyoming, Utah, Arizona and New Mexico, including about 18 in Colorado, according to its website. Its stores feature foodservice brands such as Subway, Burger King, Champs Chicken or an in-store grill. The company's Rewards 2 Go program offers 10 points for every $1 spent on in-store items and 5 points for every gallon of fuel purchased.

Good 2 Go did not respond to a CSP request for comment.

The three locations—in Colorado Springs and nearby Fountain—have already been converted to Good 2 Go, said the report.

“The purchase of these Maverik stores was a special circumstance and we expect that any future Good 2 Go growth in the Colorado Springs market would come from new Good 2 Go stores,” Caleb Shiley, a Good 2 Go spokesman, told the newspaper.

He didn’t say how many total stores Good 2 Go plans for the Colorado Springs market.

“We think our Colorado Springs friends … will love what Good 2 Go Stores has to offer, and we will continue to look for growth opportunities in the future,” Shiley added. “These are vibrant, growing neighborhoods with lots of personality and that fits well with who we are.”

In addition to the three stores, Good 2 Go has purchased six more in the Denver area, Utah and Wyoming, Shiley told the Gazette.

Kum & Go opened its first Colorado Springs store in 2012, the report said, and Maverik followed in 2017. Since then, other chains that have expanded locally include Murphy USA and United Pacific. QuikTrip, based in Tulsa, Oklahoma, is expanding to the area with a location in Monument, Colorado, and three more planned in Colorado Springs, said the report.

U.S. News & World Report recently analyzed 150 metro areas in the United States to find the best places to live based on quality of life, job market prospects and value of living. Colorado Springs ranked No. 6. Denver has been on the list and continues to flash growth, but the hotter market is Colorado Springs, according to the analysis. About 60,000 cars travel this stretch of the I-25 corridor each day, a significantly high number and something for expanding retailers to consider, Travis Heiser, president of IMST Corp., Houston, told CSP for its 10 Hot Metro Markets for C-Stores in 2022.

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