Mergers & Acquisitions

Maverik Rebrands First Kum & Go in Utah

C-store chain announces name change of Draper location on Twitter
The Draper, Utah, Kum & Go has been rebranded to Maverik

Maverik announced on Twitter that its first rebranded Kum & Go opened Jan. 16 in Draper, Utah.

“Take a look inside our first fully rebranded store that just opened for business TODAY in Draper, UT!” the Tweet read. “We are excited to open another store to reach even more MavFans.”

“To celebrate this Grand Opening, Adventure Club customers can grab exclusive deals on Snapple, Snickers, Celsius, F’REAL, Coca-Cola, BodyArmor and MORE!” Maverik added on Twitter.

The Draper location, which is south of Salt Lake City, opened in December 2022 and was the first of four Des Moines, Iowa-based Kum & Go stores set to open in that area, Kum & Go announced at the time. It opened three more Utah stores in South Jordan, Murray and Herriman in 2023.

The rebranding comes months after family-run Maverik, based in Salt Lake City, closed on the venerable chain with roughly 400 stores. A half-dozen sources recently shared with CSP Daily News that the Kum & Go brand will disappear by 2025.

The Utah retailer famous for its Adventure’s First Stop theme and sporty exterior design decided to retire the Kum & Go brand after deep consideration and a comprehensive assessment of the two chains found the Maverik brand resonated more impactfully in its markets than Kum & Go did in the heart of its Midwestern terrain. There was also some concern about the inadvertent double entendre of the Kum & Go name, a former Maverik member shared with CSP.

Kum & Go was launched in 1963, four years after founders Bill Krause and his father in-law Tony Gentle entered the retail world.

In early 2023, Maverik and Kum & Go sat neck and neck in CSP’s Top 202 ranking of the largest chains. Maverik stood at No. 21 with 404 stores in 12 states, followed by Kum & Go at No. 22 with 397 in 11 states. (Casey’s General Stores, Ankeny, Iowa, is No. 3 and Kwik Trip, La Crosse, Wisconsin, is No. 11.)

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