SAVANNAH, Ga. -- Convenience-store retailer Parker’s has promoted Brandon Hofmann, formerly chief marketing officer, to vice president of marketing.
In his new position, Hofmann is responsible for managing the company’s marketing department, including foodservice, loyalty, graphic design, branding, price book, center-store category management, social media and advertising, and he is focused on enhancing the customer experience at Parker’s.
He also will create multimedia campaigns designed to keep Parker’s 54 c-stores top of mind among customers in coastal Georgia and South Carolina.
“At Parker’s, all gross profit, other than gas, is driven by Brandon and his department,” said Parker’s CEO Greg Parker. “Brandon is a marketing genius who has truly earned his recent promotion. He has been loyal to Parker’s since he began working as a customer service representative at the age of 19. Brandon is someone I completely trust to expand our brand and to market our award-winning Parker’s Kitchen concept as we continue to grow in new and existing markets.”
Hofmann has been with Savannah, Ga.-based Parker’s for 22 years.
The chain’s Parker’s Kitchen features hand-breaded Southern Fried Chicken Tenders, bone-in chicken, made-from-scratch macaroni and cheese, a breakfast bar and more. The company’s PumpPal loyalty program, with more than 150,000 members, has saved Parker’s customers more than $10 million to date, the company said.
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