Snacks & Candy

7-Eleven Adds Mochi in Time for National Ice Cream Day

New frozen treat comes in on-the-go 2-pack
7-Eleven Adds Mochi
Photograph courtesy of 7-Eleven

IRVING, Texas —7-Eleven Inc. will bring international flare to National Ice Cream Day this year with the launch of My/Mo Mochi Ice Cream balls.

My/Mo Mochi Ice Cream balls come in a new two-pack designed especially for the grab-and-go market. The treats are in 7-Eleven stores across the United States now, in time for National Ice Cream Day, Which is Sunday, July 19.

"Introducing this new deliciousness to stores marks an exciting and important addition to 7-Eleven's ice cream selection,” said Brooke Hodierne, vice president of merchandising. “We know that younger consumers are looking for craveable snacking on-the-go experiences that are new and different. My/Mo Mochi Ice Cream offers a quick, convenient way to satisfy anyone's cravings for a fun, portable treat."

Each My/Mo Mochi Pack contains two individual premium ice cream balls wrapped in sweet, pillowy mochi dough. Available in Ripe Strawberry and Sweet Mango flavors, the suggested retail price is $2.99 per two-pack.

Developed in Japan, mochi first came to the United States in gourmet grocery stores and restaurants.

"Snackers everywhere have embraced the unique and delicious snacking sensation that comes with My/Mo Mochi Ice Cream. It has always been our mission to bring mochi to the masses, and this new two-pack available at 7-Eleven is the next step in the mainstreaming of mochi," said Craig Berger, CEO of My/Mo Mochi Ice Cream, Los Angeles. "The snacking culture continues to grow, and our goal is to introduce new generations of snackers to this great frozen treat. My/Mo's expansion to 7-Eleven stores meets our fans where they are and makes it easier for them to get their favorite frozen snack for a 'mouth-boggling' experience."

National Ice Cream Day has been around since 1984 when President Ronald Reagan signed a proclamation naming July as National Ice Cream Month and the third Sunday in July as National Ice Cream Day.

With nearly 9,400 convenience stores, Irving, Texas-based 7-Eleven Inc. is the largest c-store chain in the United States. It ranked No. 1 on CSP's 2020 Top 202 ranking of U.S. c0store chains by number of retail outlets.

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