Snacks & Candy

Snickers Teases Launch of Peanut Brownie Mashup

Line extension will launch in early 2021
Snickers Peanut Brownie
Photograph courtesy of Mars Inc.

HACKETTSTOWN, N.J. — Mars Inc.’s Snickers has unveiled a new innovation, combining two familiar treats—Snickers bars and brownies—to create Snickers Peanut Brownie. The new Snickers Peanut Brownie features two individual squares, coated in the Snickers chocolate, with a layer of caramel and a chewy peanut-brownie filling.

Snickers Peanut Brownie will launch in January 2021, but first Snickers is offering fans the chance to get their hands on the limited first batch this summer. Fans can visit and follow the countdown to claim a free box of the new Snickers Peanut Brownie bars. Once the countdown clock hits zero, 1,000 boxes will be available while supplies last. Fans who are quick enough to claim a box will get a taste of the first batch when it ships this September.

"Snickers and brownies are two of America's favorite treats, and we know people love both for the deliciousness and comfort that they bring. So, what could be better than putting them together?" said Josh Olken, brand director for Hackettstown, N.J.-based Mars Inc.'s Snickers. "We're excited to release our exclusive first batch of Snickers Peanut Brownie for our biggest fans to taste."

Snickers Peanut Brownie will be available nationwide beginning January 2021 in Single (1.2 ounces), Share (2.4 ounces) and Sharing Stand Up Pouch (6.61 ounces) sizes. Snickers Peanut Brownie Ice Cream Bars will also be available beginning early next year.

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