LAS VEGAS — In the snacks and candy space, the 2022 NACS Show in Las Vegas displayed that the reach for the attention of today’s younger generation has recently included transforming existing nonchocolate candies into gummies, especially with a fruity, multi-flavor approach.
Click through to find out which candies have been gummified …
New Jolly Rancher Gummies
New Jolly Rancher Gummies Sour Lemonade Stand from Hershey, Pa.-based Hershey Co. adds a sour twist of lemonade to the candy’s fruity flavors, including Sour Strawberry Lemonade, Sour Lime Lemonade and Sour Cherry Lemonade. Jolly Rancher Sour Lemonade Stand Gummies will be available in a 7-ounce bag starting in November.
Sweetarts Gummies Fruity Splitz
Ferrara, Chicago, is releasing Sweetarts Gummies Fruity Splitz in December, following the same trend of reimagining the format of classic confection. Each piece is a single fruit-flavored, poppable and mouthwatering gummy that splits into two sides to give consumers a sweet side and a tangy tart one with a soft bouncy gummy texture. The gummies come in six flavors: Blue Punch, Grape, Orange, Cherry, Lemon and Green Apple. Size options include a 3-ounce share pack for a suggested retail price of $1.79; a 3-ounce peg bag for an SRP of $1.79; a 5-ounce peg bag for an SRP of $2.99; and a 9-ounce sub with an SRP of $3.49.
Trolli Sour Duo Crawlers
Also coming out in December is Ferrara’s Trolli Sour Duo Crawlers. The crawlers combine two sour tropical flavors with one side that’s a classic chewy gummi and another other side that’s whipped and aerated for a soft and squishy texture. Each pack features three flavor combinations, including Mango and Pinneapple; Citrus and Watermelon; and Strawberry and Guava.
Nerds Gummy Clusters
Ferrara’s Nerds Gummy Clusters are available now and have a fruity, gummy center covered in crunchy, sour mini-rainbow Nerds. This is the second flavor of the product that Ferrara has rolled out, following the original pack. It comes in an 8-ounce stand-up bag with an SRP of $3.15.
Mars Wrigley, McLean, Va., introduced Starburst Airs this fall, a new gummy with an inflated texture, aiming to satisfy the gummy desire of Gen Z. The candy comes in Original and Sour Tropical. The Original pack features strawberry, lemon, orange and cherry flavors. The Sour Tropical pack includes sour kiwi, strawberry, pineapple, passion fruit and mango.
Also from Mars, Skittles Gummies are another fruity nonchocolate candy. The gummies are squishy and soft with the original Skittles flavors: strawberry, green apple, lemon, orange and grape as well as Skittles Wild Berry flavors which include berry punch, strawberry, melon berry, wild cherry and raspberry. The gummies are available nationwide in 5.8-ounce single sizes and 12-ounce share sizes.