Bain Capital Private Equity is acquiring a stake of 1440 Foods, a New York-based company with a portfolio of sports and active nutrition brands, including Pure Protein, MET-Rx and Body Fortress.
1440 Foods will continue to be led by CEO Azania Andrews and her current management team. The companies did not disclose the financial terms of the private transaction, which is expected to close in December and is subject to customary closing conditions.
“We are excited about this new phase of our growth journey,” said Andrews. “Our vision is to become the go-to choice for people seeking flavorful, functional and convenient nutrition as part of a balanced lifestyle. Bain Capital shares our vision and their deep expertise supporting the growth of global consumer brands will help us to expand our product offerings reaching more consumers in more occasions and channels, building upon our strong momentum as a leading lifestyle nutrition company.”
The agreement is in partnership with existing investor and operator 4x4 Capital, a New York-based investment platform specializing in the consumer, services and industrials sectors. 1440 Foods is the former sports and active nutrition division of The Bountiful Co., which 4x4 Capital acquired in 2021.
“1440 Foods has gone from strength to strength since we acquired the business, with impressive revenue growth and substantially improved profitability,” said Alex Medicis, who co-founded 4x4 Capital and will continue to serve as chairman of the board of directors of 1440 Foods. “This achievement is a testament to how we support management teams to create value through top-line growth and operational excellence. We look forward to continuing to create value at 1440 Foods, in partnership with Bain Capital, as the 1440 Foods team accelerates its goals of shaping the future of ‘better for you’ snacking and meal replacement.”
1440 Foods brands include the following products:
- Pure Protein: a lifestyle nutrition line with a portfolio of bars, ready-to-drink beverages, powders and savory snacks
- MET-Rx: a sports nutrition brand that offers meal replacement products which fuel workouts and optimize performance
- Body Fortress: a performance protein powder brand used to increase physical and mental strength
“1440 Foods’ innovative brands sit at the intersection of two consumer megatrends: first the growth of on-the-go snacking; and second the pursuit of healthier lifestyles, and as part of that consumers’ realization that protein is critical to total body wellness,” said Adam Nebesar, a partner at Bain Capital. “We are thrilled to partner with Azania and 4x4 Capital to continue to build and grow 1440 Foods as a market leader in active lifestyle nutrition.”
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