The first 250 prize winners will receive two tickets to any U.S.-based IMPROV- or Funny Bone USA-owned comedy club.
"Comedy is gut-busting entertainment, but it's also serious [image-nocss] business for Butterfinger," said Tricia Bowles, spokesperson for Nestle Confections & Snacks. "Our fans love clever, irreverent humor, so we are serving up nine days worth...in a row. As it is in life, there's the 'normal' way and then there's the Butterfinger way."
Inside each Butterfinger wrapper, consumers will find a game code to be redeemed for one sweepstakes entry. Codes can also be found inside Nestle Crunch, Baby Ruth, 100 Grand, Butterfinger Crisp, Nestle Crunch Crisp or Baby Ruth Crisp single- or king-size candy bar wrappers.
They then text the game code to "LAUGH" (52844) or enter online at www.Butterfinger.com/Improv.
The Butterfinger/IMPROV partnership was designed to bring together the IMPROV's comedy-loving consumers and the Butterfinger brand to celebrate the brand's ongoing commitment to comedy. Through the end of the year, all IMPROV clubs will run a short video sketch at the beginning of each show featuring Owen Benjamin (from House Bunny and Mad TV), Amy Schumer and Ron G (finalists in Last Comic Standing) sharing their secrets of "life on the road." The video brings to life the current Butterfinger campaign, "Nobody's Gonna Lay a Finger on My Butterfinger."
"We worked with the Butterfinger team to create a memorable experience for their consumers using our diverse comedy assets in club, online and with talent," said Claudia Cahill, executive vice present of Levity Entertainment Group.
The Butterfinger/IMPROV Comedy Tour Sweepstakes is an example of Butterfinger's continued commitment to edgy, smart humor. It's a whirlwind experience and a real-life extension of an established online comedy presence, the Butterfinger Comedy Network on Yahoo! This popular comedy portal features a wide range of hilarious videos and comedic forms, from dry wit, to epic fails, to rich parities and more. It's funny stuff that draws an average of three million visitors a month.
Glendale, Calif.-based Nestle USA makes food and beverage brands includeing Nestle Toll House, Nestle Nesquik, Nestle Coffee-Mate, Stouffer's, Lean Cuisine, Hot Pockets and Lean Pockets Brand Sandwiches, Nescafe, Nescafe Taster's Choice, Nestle Juicy Juice, Buitoni, Dreyer's/Edy's, Nestle Crunch, Nestle Butterfinger and Wonka. Nestle USA, with 2008 sales of $10 billion is part of Nestle S.A. in Vevey, Switzerland with 2008 sales of $101 billion.
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