Snacks & Candy

Cal Ripkin Jr. Introduces Jerky Line

Ripken Power Shred made from lean American beef
LONG VALLEY, N.J. -- Florio Sports LLC has teamed with National Baseball Hall of Famer Cal Ripken Jr. to launch Ripken Power Shred, a new jerky product made from lean American beef. The new shredded beef jerky snack is sourced and made in the United States. Ripken Power Shred's original line offers three flavorsoriginal, sweet n' spicy and teriyakiand is available in 3-oz. resealable pouches and 0.75-oz. cans.

During the product's initial launch, Ripken Power Shred can only be purchased at www.ChewJerky.com. Ripken Power [image-nocss] Shred can be purchased online in a six pack of cans ($10 plus shipping and handling) or pouches ($34.95 plus shipping and handling), as well as cases containing 84 cans ($126 plus shipping and handling) or 24 pouches ($126 plus shipping and handling).

Florio Sports said it anticipates that the product will be available in retail outlets by spring 2011.

"We are very excited to partner with Cal and unveil this new style of beef jerky," said Frank Florio, president and founder of Florio Sports. "The taste and quality...is much different from other types of jerky products on the market. This is a great game-time snack for everyone, and we look forward to the responses and feedback from customers now that it's available on our website."

Baseball's "all-time Iron Man," Cal Ripken Jr. is most recognized for having played in a record 2,632 consecutive games during his career. Through this venture, Ripken Power Shred is supporting the Cal Ripken Sr. Foundation, the nonprofit that bears the name of the Ripken family patriarch, dedicated to serving at-risk youth and underserved communities throughout the United States. A portion of the proceeds of all Ripken Power Shred sales will benefit the Ripken Foundation for the next five years.

"I gave Power Shred to my son's baseball team and they loved it," said Cal Ripken Jr. "It is a great source of protein and helps maintain energy levels during workouts and physical activity."

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Trending

More from our partners