Snacks & Candy

Ferrara Candy Reboots Butterfinger Candy Bar

Updated Baby Ruth bars will also debut this year
Courtesy of Ferrara Candy Company

OAKBROOK TERRACE, Ill. — The classic Butterfinger candy bar has relaunched with a new recipe and look.

The move is part of Oakbrook Terrace, Ill.-based Ferrara Candy’s reboot of several legacy brands since parent company Ferrero Group purchased Nestle’s U.S. confectionary business last year, according to a report by the Chicago Tribune.

In a recent four-week period, Butterfinger sales were up 17.7% compared with the year before, the newspaper said.

The new Butterfinger does not include hydrogenated oil and the preservative tertiary butylhydroquinone (TBHQ). It has a richer chocolate coating through its refinement process and has introduced a ground peanut layer into the taffy in the orange center, Kristen Mandel, senior director of marketing at privately held Ferrara Candy, told the Tribune.

New double-layer packaging helps preserve freshness and a brighter, contemporary design draws attention to the candy, she said.

Baby Ruth candy bars also got a makeover and will be available later this year, according to the report.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries


More from our partners