OAKBROOK TERRACE, Ill. — The classic Butterfinger candy bar has relaunched with a new recipe and look.
The move is part of Oakbrook Terrace, Ill.-based Ferrara Candy’s reboot of several legacy brands since parent company Ferrero Group purchased Nestle’s U.S. confectionary business last year, according to a report by the Chicago Tribune.
In a recent four-week period, Butterfinger sales were up 17.7% compared with the year before, the newspaper said.
The new Butterfinger does not include hydrogenated oil and the preservative tertiary butylhydroquinone (TBHQ). It has a richer chocolate coating through its refinement process and has introduced a ground peanut layer into the taffy in the orange center, Kristen Mandel, senior director of marketing at privately held Ferrara Candy, told the Tribune.
New double-layer packaging helps preserve freshness and a brighter, contemporary design draws attention to the candy, she said.
Baby Ruth candy bars also got a makeover and will be available later this year, according to the report.