Over the past few years, the company's packaging initiatives have reduced the amount of plastic in packaging by 10% and over the last five years eliminated 12 million pounds [image-nocss] of materials used to make the snack bags. This month, the company announced that in 2010 its SunChips brand will be introducing a fully compostable bag made from plant-based renewable material. Marking the company's latest effort, Frito-Lay will be the first snack-food company to fund the collection and upcycling of its used packaging.
"Consumers interact everyday with our company and our brands through packaging," said Gannon Jones, vice president, portfolio marketing, Frito-Lay North America. "The TerraCycle program builds on our existing efforts to minimize the impact of packaging, while also engaging and rewarding our consumers for being part of the solution."
The company is asking consumers to form Chip Bag Brigades; for every bag a brigade collects and sends to TerraCycle, Frito-Lay will donate two cents to their charity of choice. Initially, there will be 1,000 collection sites and more are expected to be added during the year. The goal of the program is to engage at least 150,000 people and divert more than 5 million bags from landfills. Consumers can learn more about forming Chip Bag Brigades at www.fritolay.com/terracycle.
The packaging from all the company's brands, such as Lay's potato chips, Doritos and Tostitos tortilla chips and Cheetos cheese flavored snacks, will be used to make quality, affordable products such as purses, pencil cases and tote bags, which will be available at major retailers like Wal-Mart by late 2009.
This packaging innovation is in line with the commitment by PepsiCo, Frito-Lay's parent, to reduce the company's impact on the environment through water, energy and packaging initiatives.
Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo, which is headquartered in Purchase, N.Y. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.
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