PLANO, Texas -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, has announced the arrival of Doritos Roulette chips on U.S. store shelves. First introduced in Mexico and popularized in other global markets, Doritos Roulette chips offer fans "game-of-chance-style" snacking experience. Each bag contains mostly Doritos Nacho Cheese flavored chips with an ultra-spicy, hot chip in every handful. All of the chips look the same.
To celebrate the product's arrival stateside, the Doritos brand is bringing the spirit of Doritos Roulette chips to life via online games of chance on Twitter. Using #DoritosRoulette, fans can play for the opportunity to win various prizes ranging from wireless speakers to gaming consoles. Fans also can tune in for a live gameshow-type giveaway with bigger prizes, streamed on Twitter's new Periscope platform. The roulette-style twist? Three out of every four participants will earn a truly awesome prize, while one in four will walk away with a dud.
Doritos Roulette chips are available nationwide for a limited time in 9.5-oz. bags for a suggested retail price of $4.29 each and 3-oz. bags for a suggested retail price of $1.49 each.
Doritos is one of the many brands that makes up Plano, Texas-based Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo, Purchase, N.Y. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
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