Hershey’s Largest Holiday Rollout Yet
HERSHEY, Pa. — The Hershey Co. will give consumers a record number of limited-time candies this holiday season, taking inspiration from classic holiday treats to transform its products to reflect a special time of year.
“The holidays are a time to create new special memories, so we wanted to make sure your season is sweet in a big way with your favorite flavors, fun holiday shapes, and new ways to enjoy the treats and tastes you love,” said Melissa Blette, senior associate brand manager for the Hershey holiday team. “This season is our biggest line-up of holiday offerings so, no matter how you are spending the holidays this year, there is a treat waiting for you to enjoy all to yourself or with a loved one.”
Here’s a look at how Hershey is adapting its Reese’s, Kisses, Kit Kat and other candy brands for the holidays …
Four limited-time offers (LTOs) from the Reese’s brand:
Reese’s Peanut Brittle Flavored Cups
Hershey’s took inspiration from another peanutty holiday treat and created peanut brittle-flavored creme wrapped around crunchy peanut butter. Available in four sizes: 1.4-ounce Big Cup with an suggested retail price (SRP) of 89 cents, 2.8-ounce King Size SRP $1.39, 7.4-ounce bags of Miniatures SRP $2.99, and 9-ounce bags of Miniatures SRP $3.49.
Reese’s Snack Size Trees Giant Gift Box
This 15-inch, 28.8-ounce gift box is filled with Reese’s Snack Size Trees with an SRP of $11.99.
Reese’s Snack Size Trees 4-pack
This 4-pack of snack-sized treats is a perfect stocking stuffer or great to keep in a candy drawer away from the kids, Hershey says. The package is 2.4 ounces with an SRP of $1.
Reese’s Peanut Butter Cups Yardstick
This 27-ounce pack features 18 full-size Reese’s Peanut Butter Cup for an SRP of $14.99.
Hershey’s Kisses Milk Chocolates With Grinch Foils
Hershey’s Kisses are introducing 10 different candy foils featuring the Grinch’s smirk, Grinch sayings and his dog Max’s floppy ears. Available in 7.4-ounce bags with an SRP of $2.99 and 9.5-ounce bags with SRP $3.49.
Hershey’s Kisses Milk Chocolates With Grinch Foils Cane
The almost-1-foot-tall plastic canes are filled with Hershey’s Kisses Milk Chocolates With Grinch Foils. A 2.08-ounce cane comes with an SRP of $2.
Hershey’s Sugar Cookie Flavored Bar
Hershey’s 1.55-ounce Sugar Cookie Flavored Bar features sugar cookie-flavored white creme and cookie pieces. SRP: 89 cents.
Kit Kat Gingerbread Cookie Flavored Miniatures
New Kit Kat Gingerbread Cookie Flavored Miniatures are the crispy wafers of a Kit Kat bar combined with gingerbread-flavored creme meant to recreate that first crisp bite of a gingerbread cookie, according to Hershey Co. A 6.9-ounce bag retails for $2.99 and an 8.4-ounce bag for $3.49.
York Peppermint Pattie Snowflakes
These snowflake-shaped treats deliver the same minty filling of a York Peppermint Pattie wrapped in dark chocolate. Three package sizes are available: 7.8-ounce bags with an SRP of $2.99, 9.6-ounce bags SRP $3.49, and 16-ounce bags for $5.99.
Whoppers Snowballs Theater Box
The original Whoppers Malted Milk Balls get a winter makeover with new Whoppers Snowballs Theater Box featuring malted milk balls wrapped in a new vanilla-flavored creme. Available in 4-ounce boxes with an SRP of $1.
Other LTO introductions available this holiday season:
- Reese’s Peanut Butter Ugly Sweater (SRP: $4.99)
- Hershey’s Milk Chocolate Reindeer (SRP: $4.99)
- Heath Toffee Milk Chocolate Miniatures (SRP: $3.49)
- Hershey’s Kisses Sugar Cookie Flavored Candies (SRP: $3.49)
The Hershey Co., Hershey, Pa., has more than 80 brands around the world that drive $8 billion in annual revenues, including Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate’s Booty.