Hershey’s Releases 6 Easter Confections
Hershey’s portfolio of brands entered the 2023 Easter and spring season with a strong tailwind of momentum—thanks to a successful 2022 full-year net sales and earnings report.
In early February, the Hershey, Pennsylvania-based confectioner, delivered what it calls “one of its strongest years in history despite record inflation, continued supply chain disruptions and macroeconomic uncertainty for many consumers,” said Michele Buck, chairman and CEO at The Hershey Co.
For the fiscal year ending December 31, 2022, “tremendous hard work, perseverance and agility from every one of our employees and partners,” led to a net sales increase of 9.7% in the fourth quarter of 2022 (versus the same period 2021) for the brand's North America Confectionery segment, according to Buck.
Hershey’s U.S. candy, mint and gum (CMG) retail takeaway for the 12-week period ending January 1, 2023 in the multi-outlet combined plus convenience store channels (MULO+C), increased 10.7%.
“We expect to deliver another year of strong sales and earnings growth in 2023 as we invest in our amazing portfolio of brands, additional capacity and capabilities,” said Buck, who expects net sales growth of 6% to 8%—driven by net price realization as consumer demand remains steady behind higher advertising levels and increased capacity.
On the Easter 2023 new-product front, “we’ve brought back seasonal favorites such as Cadbury Royal Dark Chocolate Mini Eggs and Reese’s Peanut Butter Bunnies and introduced familiar delights like snack-sized Almond Joy in brand new festive packaging to assist in filling homes with sweetness this Easter,” said Stephen Tiemeyer, senior associate brand manager at The Hershey Co.
Click ahead for a glimpse of six Hershey’s Easter-inspired debuts this season ...
Cadbury Rainbow Mini Eggs
Cadbury Rainbow Mini Eggs (7- or 8-ounce bags): The new bright Cadbury Rainbow Mini Eggs come in rainbow with red, orange, yellow, green and blue. The vibrantly colored treats are made from Cadbury Milk Chocolate with a crisp sugar shell.
Almond Joy Snack Size
Almond Joy Snack Size (8.4- or 10.2-ounce bags): Each piece is individually wrapped in pastel seasonal graphics.
Milk Chocolate Easter Egg-Shaped Gift Box
Hershey’s Solid Milk Chocolate Eggs Easter Egg-Shaped Gift Box (6.5-ounce box): The Gift Box makes an ideal Easter basket centerpiece, the supplier states. Milk chocolate is wrapped in a variety of pastel shades inside a giant egg.
Reese’s Easter Egg-Shaped Gift Box
Reese’s Peanut Butter Eggs Easter Egg-Shaped Gift Box (6.5-ounce box): This gift box returns for a limited time—packaged in the shape of an egg.
Cadbury Milk Chocolate Bar
Cadbury Dairy Milk, Milk Chocolate XL Bar (3.5-ounce bar): The Cadbury Bunny and colorful flowers are on display in this bar.
Cadbury Caramello Bar
Cadbury Dairy Milk Caramello XL Bar (4-ounce bar): Extra-large bars pack creamy flavor in each bite and available for a limited time, said the supplier.