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Snacks & Candy

Krave Introduces Plant-Based Jerky

The Hershey-owned company also will launch a pork rinds snack
Photograph courtesy of Krave

AUSTIN, Texas — Krave is trying something new.

The meat snack company is releasing two better-for-you snacks: Krave Plant-Based Jerky and Krave Pork Rinds.

The jerky is made from peas and fava beans and will be Krave’s first departure from meat products. The vegan snack has 8 grams of protein per serving and comes in Smoked Chipotle and Korean BBQ. A 2.2-ounce bag has a suggested retail price of $5.99.

Krave Pork Rinds will come in Chili Lime and Al Pastor Taco and have an SRP of $3.49. The snack is made with hormone-free, all-natural pork, according to Krave.

"With the growing number of snacking occasions and evolving nutritional expectations placed on those snacks, consumers are dramatically altering the way we think about innovation. Nowhere are these changes more evident than the demand for plant-based products and the adoption of specialized diets like paleo and keto," said Jimmy McClain, Krave brand manager. "Krave Plant-Based Jerky and Krave Pork Rinds are a direct response to what our consumers have been asking for: more portable snacks tailored to their specific diets that provide clean fuel throughout their busy days."

The products will be available by the end of January at kravejerky.com, on Amazon and in select natural and conventional grocers nationwide.

Krave, which was purchased by Hershey, Pa.-based The Hershey Co. in 2015, is based in Austin, Texas.

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