WINSTON-SALEM, N.C. -- Krispy Kreme Doughnuts Inc. has announced a partnership with TSW Foods LLC to bring Krispy Kreme brand packaged sweet treats such as snack bags, honey buns and single-serve pies to convenience stores across the United States.
The products will join Krispy Kreme Doughnuts’ other primarily yeast-based sweet treats already available via frequent direct store delivery in more than 5,000 convenience stores nationwide.
“We are thrilled to offer a line of Krispy Kreme snack items, many of which are differentiated with our Original Glaze flavor,” said Mark LaBrecque, vice president of domestic marketing, licensing and consumer packaged goods for Krispy Kreme Doughnuts. “TSW Foods will act as our master distributor to develop a national distribution network in the convenience-store class of trade, with drug, club and dollar stores to follow.”
Wil Torres, managing principal of TSW Foods, said there is already "enormous excitement" surrounding this partnership across the industry.
“We are delighted to partner with Krispy Kreme Doughnuts,” said Torres. “When you combine Krispy Kreme’s brand equity and best-in-class products with TSW Foods’ ability to execute on a national scale, it is a recipe for success. There is a synergy between our two companies that we feel will result in a profitable, long-term partnership for both of us.”
TSW Foods streamlines the business processes for consumer product goods (CPG) companies entering or expanding into the major classes of trade: convenience, drug, dollar, club, and specialty markets.
In other Krispy Kreme news, the company also recently launched a line of Coffee Thins, available at participating Circle K convenience stores in the Southeast, as well as in Wal-Mart, Food Lion and Southeast Grocers stores.
This edible coffee snack, made and distributed by Tierra Nueva LLC, Miami, comes in three flavors: Original Glazed, Caramel Macchiato and Cappuccino.
Founded in 1937, Winston-Salem, N.C.-based Krispy Kreme Doughnuts is a retailer of sweet treats and coffee including its signature Original Glazed doughnut.
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