Snacks & Candy

PIM Brands Sets Fetch Partnership in Motion

Deal to help snack brand gain real-time customer buying behaviors
PIM Brands and Fetch
Image / PIM Brands, Fetch

PIM Brands Inc., a part of Promotion in Motion Cos. Inc. and manufacturer of Welch’s Fruit Snacks, established a partnership with Fetch, a rewards app and consumer-engagement platform.

After a six-month pilot with Fetch, PIM experienced an increase in household penetration and spend per household.

“In a relatively short period, Fetch has helped PIM Brands gain novel insights and reach new consumers across our Welch's Fruit Snacks portfolio through its innovative and unique approach to the consumer experience and their interactions with brands,” said Josh Shapiro, chief marketing officer at PIM Brands Inc. “We are thrilled to continue our official partnership with Fetch to accelerate our digital presence, meeting consumers with the personalized rewards they want.”

The partnership will enable PIM to gain insights into real-time customer buying behaviors and connect with consumers of its Welch's Fruit Snacks, Welch's Juicefuls and Welch's Fruit n' Yogurt Snacks by activating and engaging shoppers through Fetch.

In addition to gaining insights, PIM Brands rewards consumers each time they purchase Welch's Fruit Snacks products from any store and creates unique offers on the Fetch app to drive its desired consumer behavior. This latest partnership further expands Fetch's network of consumer-packaged goods (CPG), retailer and restaurant brands to reward shoppers for every purchase they make.

“Welch's Fruit Snacks is not only a beloved staple in so many households but also a true category innovator in the CPG space,” said Patrick Burke, chief revenue officer at Fetch. “With this continuation of our relationship, we'll explore new ways to help PIM Brands create long-lasting connections with consumers and tap into our best-in-class measurement capabilities to help drive key business outcomes.”

Fetch, Madison, Wisconsin, is a rewards app that reflects purchases across e-commerce and brick-and-mortar retailers. Fetch's proprietary metric, Verified Incremental Return, tracks precise ad performance using randomized holdouts and SKU-level data from receipts.

Park Ridge, New Jersey-based PIM Brands makes chocolate and nonchocolate confections and other snack foods and treats, including Welch’s Fruit Snacks, Fruit Rolls and Juicefuls Fruit Snacks; Sun-Maid Chocolate Raisins; Original Gummi FunMix; Sour Jacks; and more.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Mergers & Acquisitions

2023 Top 202: The Calm Before the Storm

Smaller acquisitions in 2022 turned into a deluge in the 1st half of 2023 and uncertainty looking forward

Company News

Layoffs Part of Couche-Tard’s Cost Control Efforts

Ongoing business review drives hundreds of staff reductions

Snacks & Candy

How to Incent Impulse Purchases

‘There are rays of hope, and there are a lot of them,’ according to industry expert Leigh O’Donnell


More from our partners