Snacks & Candy

Promotion In Motion Rebrands Itself

Snack and candy company relocates to larger, state-of-the-art headquarters
new PIM Brands headquarters
Photograph courtesy of PIM Brands Inc.

PARK RIDGE, N.J. — Snack and confection maker Promotion In Motion Inc. has rebranded itself PIM Brands Inc. as it continues on a long-running growth plan. The company, known for brands including Welch’s Fruit Snacks, Original Gummi FunMix, Sour Jacks, Sun-Maid Chocolate Raisins and more, also announced it has moved its global headquarters to a state-of-the-art complex in Park Ridge, N.J.

The Rebrand

PIM Brands Inc. will remain part of The Promotion In Motion Family of Companies, which also includes PIM Brands LLC, its manufacturing arm, as well as Pharma In Motion and the newly created PIM Consumer Health, focusing on VMS nutraceuticals and OTC pharma products, as well as PIM Brands Canada, PIM Brands Global, PIM Brands Hindustani, PIM Brands Iberica, PIM Brands Mexico, PIM Brands UK and more.

“As markets change, we will also continue to evolve, and our expanding lines of business and our product portfolios will follow in kind to meet ever-developing consumer needs and customer requirements,” said Michael Rosenberg, president and CEO. “Those goals also extend to ensuring we attract top talent both domestically and around the globe. Adopting our new name and visual identity are designed to help us ensure we succeed.”

“The new name helps clarify what we do, which is to make, market and sell the highest-quality, greatest tasting and most preferred consumer-loved brands,” he said.

The company is also adding a heart next to the PIM logo to “amplify our long-established slogan and corporate mission: ‘We Make The Brands You Love’,” Rosenberg said. “This speaks to our passion for the better-for-you products we offer, the love we have for our associates, consumers, customers and the many trade partners who help us bring joy to millions of consumers across the globe every day. It also speaks to our love for the communities in which we operate, corporate responsibilities to help those in need, and a mission to operate with a love for the environment.”  

The HQ

PIM Brands’ new global headquarters, the former home of the Hertz Corp., underwent a nearly $25 million renovation and expansion this past year. The impressive and sprawling omplex includes extensive research and development space, tasting and sensory labs, a pilot manufacturing lab, graphics studios, retail plan-o-gram layout rooms, ample work areas for remote-based associates when visiting, along with expansive office and conferencing spaces for PIM’s 150 and constantly growing corporate headquarters-based associates.

“We’re excited to provide our associates and visitors with a truly world-class facility which includes both the technology and creature comforts to support a collaborative, engaging and high-performance environment,” said Rosenberg.

On the heels of the new global headquarters and a recent Somerset, N.J., factory expansion in 2019 to accommodate new production and robotic packaging lines, PIM Brands has also added a new 309,000-square-foot distribution center in Somerset. With demand for its products continuing to grow at double-digits annually, the distribution center will enable supply and logistics to provide world-class customer service, housing nearly 46,000 pallets in the new facility, which equates to almost 2,000 full truckloads of finished goods, the company said.

Previously based in Allendale, N.J., PIM’s corporate relocation and expansion have created new job opportunities and have increased PIM’s Somerset footprint to nearly 1 million square feet.

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