Snacks & Candy

Reese’s Launches New Candy-Bar Format

Latest in a string of product line extensions
Reese’s Peanut Crunchy Bar
Photograph courtesy of The Hershey Co.

HERSHEY, Pa. — In its ongoing effort to find of new ways for consumers to enjoy the combination of peanut butter and chocolate, the Hershey Co. is rolling out another addition to the Reese’s product family. The new Reese’s Peanut Crunchy Bar is the same peanut butter and chocolate combo Reese’s is known for, but now with peanuts and peanut-butter creme to give the bar a crunchy and creamy taste, according to the company.

The launch of the Peanut Crunchy Bar is the latest in a string of Reese’s line extensions, which have included Organic Reese’s Peanut Butter Cups, Reese’s Snack Cake, Reese’s Big Cup With Pretzels and limited-time-offer Reese’s Ultimate Peanut Butter Lovers Cups, among others.

The Reese’s Peanut Crunchy Bar will be available in retail stores nationwide in a 3.2-ounce king size with a suggested retail price (SRP) of $1.89.

The Hershey Co. is based in Hershey, Pa. The company has more than 80 brands around the world that drive $8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate’s Booty.

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