"The strong projected growth in snacking is both a reflection of the growth in new types of snack foods as well as an evolution of how consumers eat," said Ann Hanson, author of "A Look into the Future of Eating" and director of product development at NPD. "Many consumers are eating 'on the go' and there are more and more foods available to meet this need."
The report evaluates and forecasts 160 different food and beverage-related behaviors, attitudes, personal characteristics and food groups based on the eating and drinking habits of individuals as they age, as one generation replaces another, and expected population changes in the United States. The report also provides a preview of macro-consumption patterns and behaviors in the year 2018.
Other insights from the report include:
Convenience, which could mean reducing or eliminating the amount of food preparation, eating more restaurant meals or versatile and ready-to-eat foods, will be a key motivator in what, how, and where Americans eat over the next decade. The forms of foods that are expected to under-pace population growth are frozen breakfast foods, canned ingredients and completely homemade dinner foods. While the overall incidence of individuals being overweight or obese is expected to be flat over the next 10 years, the likelihood of being overweight/obese increases with age among adults. The NPD Group, Chicago, is a leading provider of consumer and retail information for a variety of industries. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys and wireless.
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