Wawa will be the exclusive retailer for two new Mini Melts Ice Cream flavors starting in June—Cake Pop and Brownie Blast.
- Wawa is No. 9 on CSP’s 2023 Top 40 update to the 2022 Top 202 ranking of convenience store chains by store count. Watch for the full 2023 Top 202 in June.
Mini Melts consist of small, frozen bits of ice cream in a prepackaged cup. The brand offers more than 10 flavors.
“We are thrilled to add these two amazing flavors to our Mini Melts lineup,” said Dan Kilcoyne, president and CEO of Mini Melts Ice Cream. “We are always looking for ways to innovate and delight our customers, and these flavors are the perfect combination of classic treats and delicious ice cream.”
The Cake Pop flavor combines bite-sized vanilla cake dipped in frosting with colorful sprinkles and birthday cake-flavored ice cream.
Brownie Blast features chunks of brownie and chocolate pieces mixed into chocolate ice cream.
Mini Melts Ice Cream is based in Norwich, Connecticut, and flash freezes its ice cream to eliminate air and ice crystals found in conventional ice cream, according to the company.
Based in Wawa, Pennsylvania, Wawa has 1,000 c-stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida and Washington, D.C.
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