Snacks & Candy

Wrigley Realigns

Streamlines company's speed-to-market capabilities

CHICAGO -- The Wm. Wrigley Jr. Co. will realign its global commercial operations structure so that all of the company's key geographies will now report directly to William D. Perez, Wrigley's president and CEO, the company said.

As a result of this realignment, the position of vice president of worldwide commercial operations held by Ralph Scozzafava has been eliminated and he will leave the company. We owe a tremendous debt of gratitude to Ralph and the contributions he has made in building the overall capabilities of our company's commercial operations [image-nocss] during his six-year tenure here at the Wrigley Co., and we wish him the very best in his future endeavors, Perez said.

Effective immediately, Michael Wong, currently vice president and managing director for Asia, will assume responsibility for the Pacific region and will begin reporting to Perez, as will Igor Saveliev, vice president and managing director for East/South Europe and developing geographies. Both will become members of Wrigley's Executive Leadership Team.

Additionally, the vice president and managing director for Wrigley North America, which is currently vacant, and a new position that will consolidate the leadership for Western and North/Central Europe into a single post, when filled, will report to Perez and join the Executive Leadership Team.

This realignment further strengthens and streamlines Wrigley's speed-to-market capabilities by having all key functional leaders, both at the corporate leadership center in Chicago as well as those accountable for key geographies, now be a part of our executive leadership team, the key decision-making body for our organization, said Perez. We believe this new structure will simplify coordination of global commercial priorities and will allow for accelerated implementation of programs on regional and local levels.

Meanwhile, the Chicago-based company has introduced Orbit Mint Mojito and Orbit Raspberry Mint. The new introductions coincide with the growing popularity of both lime and berry flavors entering new product categories, the company said. Both products are available in the brand's 14-tab envelope, as well as in a multi-pack that includes three individual 14-tab envelopes. The single pack is sold at a suggested retail price of 99 cents, while the multi-pack sells at a suggested retail price of $2.29.

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