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Craveable and flavorful drinks can set convenience-store menus apart, and consumers and operators agree that beverage innovation is a must. In fact, convenience operators that prioritize beverages are seeing a return on their investment: There’s been a 13% jump in the percentage of consumers who frequently visit c-stores for a beverage during snack occasions, according to Technomic. Here is a look at some recent retail and restaurant drink rollouts that hit on key trends, as well as insights on what’s driving consumers to buy more beverages.