Pepsi rolled out Pepsi Fire, a spicy cinnamon-flavored cola, this summer and teamed up with 7-Eleven convenience stores to debut the new Pepsi Fire Slurpee. The chain’s signature frozen dispensed beverage features a limited-edition flavor that 7-Eleven says “starts cold and finishes hot.” 

The good news for 7-Eleven: Technomic data shows that 51% of c-store beverage consumers say that they’re more likely to buy a frozen drink if it features a well-known name brand.