Technology/Services

7-Eleven Adds Vanilla Visa to Gift Card Lineup

Retailer partners with InComm, Elan

DALLAS -- 7-Eleven Inc. has added Vanilla Visa Gift Cards in $25 and $50 denominations to its line of gift card products that includes prepaid options for restaurants, clothing, music and entertainment. The Vanilla Visa Gift Card is issued by Elan Financial Services and distributed by InComm. It is accepted at millions of locations that accept Visa debit.

7-Eleven is a great place to shop for birthdays, back-to-school or gifts for any other occasion, said Brad Haga, 7-Eleven director of services and new business development. Vanilla Visa cards are an [image-nocss] excellent addition to our gift card lineup, giving our customers even more options so they can buy the perfect gift for just about anyone.

7-Eleven worked with technology firm InComm, which develops, markets and distributes stored-value gift and prepaid products, to add the Vanilla Visa Gift Card to the company's services offering.

The retailer's gift selection includes its own 7-Eleven gift cards, redeemable for gasoline or merchandise at participating 7-Eleven locations, as well as gift cards for many other popular brands including movie theaters and rental outlets, restaurants, sporting goods, bookstores, shoes, clothing, games and more. 7-Eleven also offers the 7-Eleven SpeakOut prepaid wireless handsets and ReVos cards, which provide unlimited prepaid calling time to 42 countries, as well as prepaid airtime cards from the nation's leading wireless providers.

Based in Dallas, 7-Eleven operates, franchises or licenses more than 7,200 7-Eleven stores in North America. Globally, 7- Eleven operates, franchises or licenses some 32,800 stores in 17 countries and one U.S. territory. During 2006, 7-Eleven stores worldwide generated total sales of more than $44 billion.

InComm is a marketer and distributor of stored-value gift and prepaid products using its POS transaction technology and payment solutions for retail product sales. With more than $5 billion in retail sales transactions processed in 2006, InComm is the nation's largest provider of gift cards, prepaid wireless products, financial debit cards, digital music downloads, content, games, software and bill payment solutions, it said.

Atlanta-based InComm partners with consumer brand leaders around the world to provide products and services to more than 145,000 retail locations.

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