96% of Top Merchants Now Accepting Chip-Card Payments

U.S. Payments Forum offers 2018 market snapshot

PRINCETON JUNCTION, N.J. -- The U.S. Payments Forum recently released its winter 2018 market snapshot, providing updates on the status of the U.S. credit-card chip migration and contactless payments, technologies for securing online transactions, and recently released resources.


At the forum’s December 2017 member meeting, several of the global payment networks reported that the number of chip-on-chip transactions for credit cards is more than 50%, and more than 60% of funds transferred during credit-card purchases are from chip-on-chip transactions. This can be attributed to the growth in merchant enablement seen over the past year. Today, 96% of the top 200 merchants are now accepting chip payments, compared to 29% of merchants at the beginning of 2017.

U.S. Payments Forum members reported a slight increase in chip transaction volumes at retail petroleum pumps.

“It is encouraging to see new chip transactions at fuel pumps, and we anticipate an increase in enablement in this segment in 2018,” said Randy Vanderhoof, director of the U.S. Payments Forum. “As a segment with special implementation considerations for enabling outdoor environments to accept chip, the forum encourages these merchants to continue with their migration plans to allow enough time to meet the fraud-liability shift dates in 2020.”

Online transaction security and related technologies, such as EMV 3D Secure and payment tokenization, are also top of mind for the U.S. Payments Forum in 2018.

“With the migration to EMV well underway, securing transactions in other channels is a primary industry focus,” Vanderhoof said. “With the unique makeup of U.S. Payments Forum membership, including those directly involved in the development of standards like EMV 3D Secure and the EMV-payment tokenization specification, the forum is uniquely suited to provide resources to aid in the implementation of these technologies to bring the same level of security to online payments as we did with EMV to the card-present channel.”

The next U.S. Payments Forum member meeting will take place March 27-29, 2018, in ChampionsGate, Fla., at the Omni Orlando Resort at ChampionsGate.


Over the past quarter, the U.S. Payments Forum has published the following resources on chip implementation and optimization guidance:

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