BP Introduces Mashgin’s Self-Checkout Technology at 4 ampm Stores

Company exploring options for wider rollout of AI-powered system
bp ampm
Photograph courtesy of Mashgin

CHICAGO and PALO ALTO, Calif. — BP is piloting Mashgin’s artificial intelligence (AI) self-checkout technology at four ampm convenience stores as it explores options for a wider rollout. The technology will go live in Fairfield, Elk Grove, Pleasanton and Millbrae in Northern California between April and June 2022.

Mashgin’s checkout system is a touchless self-checkout powered by AI and using computer vision to scan items for purchase instantly.

Click here to view a video of customers using Mashgin technology at an ampm c-store in the San Francisco Bay area.

BP envisions a “convenience store of the future” with a variety of checkout options to give customers a choice in how they shop, the company said. BP aims to nearly double earnings from its global convenience and mobility business by 2030 from approximately $5 billion in 2019, it said.

“BP remains focused on introducing new, tech-driven options for our customers to provide an innovative and seamless shopping experience,” said Humberto Marroquin, vice president of mobility and convenience Americas, West Coast, for BP. “By working with Mashgin, we can evolve our stores for a better customer experience.”

“We are thrilled to work with bp and ampm, a major leader amongst convenience stores, to further improve the in-store experience for their valued customers,” said Jack Hogan, vice president of strategic partnerships for Mashgin. “The collaboration also hits close to home as ampm will be our first convenience-store chain to deploy near Mashgin headquarters in Palo Alto, Calif.”

Mashgin’s Touchless Checkout System is four times faster than cashiers and traditional point-of-sale (POS) solutions, the company said. Customers place their items on a tray, pay electronically and can be on their way in as little as 5 seconds, it said, with no need to look for or scan bar codes. Founded in 2013 Mashgin is a privately held company backed by Matrix Partners, Susa Ventures and Y Combinator.

  • BP is No. 7 on CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine.

BP’s portfolio of U.S. brands services more than three million consumers daily. Its retail presence spans 7,300 sites in 35 states, including BP, ARCO/ampm, Amoco and Thorntons. It has different retail models across the country, ranging from company-owned retail stores, strategic partnerships, brand licensing, wholesale, business-to-business, dealer-owned and franchise-owned locations.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries


More from our partners