LUFKIN, Texas -- Brookshire Brothers, a grocery retailer with more than 70 locations in eastern Texas and western Louisiana, is accelerating the chainwide rollout of the KSS PriceStrat merchandise pricing and promotion management system.
Brookshire Brothers made this decision after achieving consistent improvement in competitive positioning, resulting in volume and profit increases from an initial rollout to six categories, KSS said.
We are extremely pleased with the results achieved in our first-phase rollout of the KSS PriceStrat [image-nocss] system. We were able to take key categories and using the KSS PriceStrat optimization and forecasting system, improve sales and profits. The KSS PriceStrat system gives us the ability to evaluate different merchandising decisions before we apply them and once approved, it allows us to generate the prices at the press of a button. This ability to review and process pricing decisions based off actual and projected consumer demand allows us to better understand and serve our customers' needs throughout our stores, said Kevin Flanagan, vice president of marketing for Brookshire Brothers.
Brookshire Brothers is very focused on providing a great shopping experience for their customers, said Iain Cockburn, CEO at KSS. Utilizing the KSS PriceStrat solution, they are gaining invaluable insight into their customers shopping patterns and are now able to better understand the potential impact of pricing and promotional changes before they happen.
The KSS PriceStrat system is an intelligent demand-driven solution focused on helping food retailers understand consumer demand and provides the ability to model and forecast pricing and promotional decisions.
Headquartered in Lufkin, Texas, Brookshire Brothers maintains its own distribution center and is also a major retail distributor of Conoco-branded gasoline.
Florham Park, N.J.-based KSS supplies comprehensive pricing intelligence, optimization and execution solutions to the convenience retail, grocery, chain drug and petroleum industries.