Art Sebastian, a convenience-store technology expert and industry veteran, has launched NexChapter Inc., a growth-advisory firm.
NexChapter serves as a catalyst for accelerated growth in the retail landscape, bringing together decades of experience through the NexChapter team and unveiling a mission to guide retailers through transformative journeys in the digital age.
Sebastian, along with a team of accomplished partners, is well-prepared to tackle these challenges head-on. He spent about five years at Casey’s General Stores, serving as vice president of omnichannel marketing until last year. He also spent several years as vice president of digital shopping and ecommerce for the Meijer grocery chain.
NexChapter is strategically positioned to support the evolution in convenience retail by introducing tailored, comprehensive programs that adapt to the ever-changing needs of retailers. This includes supporting the continued investments in digital and technology, the growing importance of foodservice, engagement on the forecourt and emerging innovations such as artificial intelligence (AI) and retail media networks (RMNs).
Beyond a commitment to convenience retailers, NexChapter will also extend its services to consumer packaged goods ( CPG) brands and technology companies aiming to excel in this retail sector.
Colin Dornish, a partner in the venture, said, “All parties in this ecosystem are focused on serving the end consumers and making their lives more convenient. Our team will synergize technology and modern methodologies to set the stage for growth.”
Sebastian reflects on the industry's progress, stating, "Investments have accelerated the last several years, and we’ve seen positive impact across our industry. That said, increased competition, changing consumer expectations and economic uncertainty lead to ongoing challenges ahead.”
NexChapter identified five key areas in which to serve clients: Digital and Technology Transformation; Loyalty Program Optimization; Data and Analytics; Strategy and Go-To-Market Planning; and providing Fractional Executive Leadership Roles.
Sebastian serves as chairman of the advisory board for the C-StoreTec platform, an initiative by CSP to build community and drive innovation and leadership within the convenience-store technology segment.
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