Casey’s Partners With GetUpside

Cashback promotions to begin with fuel purchases
Casey's and GetUpside
Photograph courtesy of Casey's and GetUpside

ANKENY, Iowa — Casey’s General Stores has launched on the GetUpside platform to make GetUpside’s cashback promotions available to the convenience-store chain’s customers. The partnership will begin with fuel promotions and expand to include in-store and restaurant promotions.

Customers can cash in by opening the GetUpside app, claiming a promotion from a Casey’s location, purchase as usual and earn cash back in the GetUpside app.

“Casey’s is always looking for ways to offer our guests more value, and we’re excited to partner with GetUpside to do just that,” said Art Sebastian, vice president of digital for Ankeny, Iowa-based Casey’s. “GetUpside’s approach to measurement allows them to prove their impact and complement our existing programs while they drive value to users.”

The GetUpside mobile app connects new customers to gas stations, c-stores grocery stores and restaurants nationwide by presenting users with personalized offers based on their transaction history. The Washington-based company launched in 2016 and has more than 30 million users, it said.

“Casey’s continues to thrive in today’s increasingly competitive retail environment because they innovate for their customers,” GetUpside CEO Alex Kinnier said. “We’re proud to partner with such a beloved brand to put them in touch with the customers they’re not reaching today and keep them coming back, so we can deliver incremental profit to their business.”

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