ANKENY, Iowa -- Casey's General Stores Inc. will be the title sponsor of the United Indoor Football (UIF) league's first All-Star Classic, August 16-18, in Bloomington, Ill.
The Casey's All-Star Classic will include several days of events for players and fans capped off by the Casey's All-Star Classic game at 7:05 p.m., Saturday, August 18, at U.S. Cellular Colliseum.
According to UIF sales and marketing coordinator Mike Schmitz, Casey's will be very visible with signage throughout each event, an on-field promotion during the [image-nocss] game, as well as radio, TV and other media mentions. Leading up to the mid-August event, players in select markets will make appearances at Casey's General Stores.
Ankeny, Iowa-based Casey's owns and operates about 1,500 convenience stores in the Midwest.
Schmitz said it is great to have Casey's as the title sponsor because many of their locations align with most UIF markets. They understand our fans because our fans are their customers too. Casey's strives to exceed customer expectations, much like the UIF does with its fans. He added, They're going to be a major part of the success of the All-Star Classic weekend.
The UIF's Bloomington Extreme and U.S. Cellular Coliseum will host Casey's All-Star Classic. Extreme vice president of marketing Beau Bradle said, It's great to have a nationally known company step forward and give their support. On a local level, we appreciate the tremendous support Casey's has shown to the U.S. Cellular Coliseum, the Bloomington Extreme indoor football team and its family of players and fans.
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