Technology/Services

Choice Market Opening 5,000-Square-Foot Frictionless Store

Denver site will complement smart-home tech of nearby apartments
Choice Market
Photograph courtesy of Choice Market

DENVER Choice Market is launching a new frictionless market featuring its proprietary One Choice shopping experience this March in Denver.

At 5,000 square feet, Choice’s newest market, Choice Bannock, will be one of the world’s largest personalized and frictionless markets, according to the company. Customers will be able to scan the Choice mobile app upon entry, pick up their groceries and prepared meals and then leave the market without a traditional checkout. The app takes care of the rest, and customers will receive a receipt directly to their mobile device once they exit the market. 

“A lot of moving pieces go into creating an omni-channel experience of this scale, so we couldn’t be more excited to launch our One Choice experience,” said Mike Fogarty, CEO and founder of Choice Market. “We know that now, more than ever, guests are looking for a contactless and convenient shopping journey. With our commitment to providing fresh, locally purveyed and healthy prepared foods, Choice is all about reinventing convenience, and I have no doubt that this innovative guest experience and disruptive business model will forever change how grocery shopping is done.”

Choice’s mobile app also enables customers to shop the entire market by dietary lifestyle or recipes while acquiring loyalty points that can be redeemed for future discounted meals or groceries. Customers can use the app to order any item in the market—including alcohol—and the Choice Delivery Team will deliver it to their door in 45 minutes or less using its fleet of electric vehicles and e-bikes.

As part of its offering, Choice Bannock will feature a larger selection of groceries, including expanded produce, dairy and protein departments. Customers will find products from more than 60 Colorado suppliers. Two of those suppliers—Method Coffee Roasters and High Point Creamery—will have storefronts inside Choice Bannock, offering guests fresh and delicious small-batch roasted coffee and premium hand-dipped ice cream.

“Each of our locations is designed specifically for the neighborhoods we serve,” Fogarty said. “Despite being one of the fastest growing areas of Denver, the Golden Triangle neighborhood has limited retail and natural grocery options. We can’t wait to share this larger format and the new One Choice shopping experience with everyone.”

Choice Bannock will be located on the ground level of Parq on Speer, a high-rise featuring modern apartments in the heart of Denver’s Creative District. Choice will complement the smart home technology that Parq on Speer has throughout the building.

Founded by Mike Fogarty in 2017 in Denver, Choice Market is a new kind of convenience store that combines technology with food from local vendors and a practical product selection. Choice currently has three locations in the Denver metro area, with plans to expand further in Colorado and beyond in 2021.

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