Delek Improves Loyalty Program

Active members and monthly loyalty transactions are up
convenience store loyalty
Photograph courtesy of Stuzo

BRENTWOOD, Tenn. — Delek U.S. Holdings has achieved early performance gains with the relaunch of its High Octane Rewards program through Stuzo, a provider of loyalty, digital payments and software.

Within the first 10 months after Delek switched to its new system, High Octane Rewards active members increased per day by 262%, grew monthly loyalty transactions by 188% and more.

“We’re wildly exceeding every expectation we had for our relaunched loyalty program and it's just the beginning,” said Darshan Gad, senior vice president of retail sales, marketing and innovation at Delek US Holdings,Brentwood, Tenn. “We challenged Stuzo with a short timeline to seamlessly transition away from our previous vendor and generate results. Stuzo delivered with zero downtime and zero loss of loyalty program transactions during the transition to Open Commerce, then immediately began delivering on their promise to drive meaningful outcomes for Delek while setting us up for ongoing incremental improvements and success.”

“We are honored to be Delek’s partner and to put Wallet Steering to work on their behalf, to drive more visits, more gallons, bigger baskets, and increased customer lifetime value. This initial success is just the start for the team at Delek,” said Jake Kiser, chief customer officer for Philadelphia-based Stuzo.

Stuzo, with its Open Commerce product suite and patent pending Wallet Steering System, works with convenience and fuel retailers to gain more share of wallet and customer lifetime value. Stuzo’s unified Open Commerce product suite consists of Activate for loyalty, Transact for contactless commerce and Experience for cross-channel customer experiences. Stuzo’s products and services are supported by a set of subscription-based program management services and are contractually backed by its 1.5X performance guarantee.

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