Technology/Services

Cal’s Activates Loyalty With Paytronix

MyRewards mobile app now available
convenience store loyalty
Image courtesy of Paytronix

FRISCO, Texas — Cal’s Convenience has launched a new My Rewards loyalty program leveraging the Paytronix customer engagement platform. Guests that visit Cal’s Stripes stores can register immediately to begin earning unlimited rewards and savings.

“Loyalty programs continue to increase in popularity as today’s digital advancements engage guests, enhance communication, and offer so much more opportunity,” said Mike Donerkiel, loyalty brand manager for Cal’s Convenience.

Cal’s new My Rewards is free to join and easy to use, as guests earn and redeem rewards at both the register and at the pump. Each purchase earns stars which can be redeemed for unlimited rewards such as free items, fuel and in-store discounts. Members also gain access to special promotions on their favorite products.

“Personalization matters to customers and separates good brands from great brands,” said Charles Gray, chief revenue officer for Paytronix. “Cal’s has established a commitment to the customer that is clearly articulated in its loyalty program and will be a key part as it continues to grow both its Cal’s Convenience and Stripes brands.”

“Paytronix really partnered with us to deliver an experience our guests love and engage with,” said Donerkiel. “Each week the data Insights team meets with us to identify ways we can fine-tune and take the program further.”

Based in Newton, Mass., Paytronix is a provider of software as a service (SaaS) customer experience management (CXM) solutions for restaurants and convenience stores.

Established in 2018 and based in Frisco, Texas, Cal’s Convenience operates 211 Stripes by Cal’s Convenience locations in West Texas, Oklahoma and New Mexico. Stripes offers fuels, groceries, snacks, name brand fountain and beverage, spirits and fresh food items—with Laredo Taco and Subway locations at some stores.

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