HUDSON, Ohio — Software provider Diebold Nixdorf on March 9 launched its new Vynamic Retail Platform, a cloud-native software solution. The modular platform offers retailers functionality and flexibility to succeed in the face of rapidly shifting customer needs, the company said.
Vynamic Retail Platform connects all components of a retail operation, including customer journeys, stores and back-office operations, into one open, flexible software environment, said Diebold Nixdorf, “unlocking new efficiencies and cost savings. A holistic approach to retail management is critical now, as physical and digital channels continue to blend, and customers’ needs shift from day to day.”
The platform, which can be leveraged by a variety of retailers including grocery, fashion, and fuel and convenience, offers modular microservices that give the retailer various deployment options. The services can be deployed individually or used together, giving the retailer an end-to-end management solution.
Functionalities in Diebold Nixdorf’s Vynamic Retail Platform include:
- Checkout: A configurable checkout solution that can be used in any retail segment. To facilitate rapid implementation, there are three preconfigured checkout solutions: Vynamic GRx for Grocery, Vynamic SFx for Specialty & Fashion and Vynamic FCx for Fuel & Convenience.
- Loyalty: Vynamic Engage is the platform’s modular solution to provide shoppers with personalized, cross-channel experiences using real-time insights about their preferences and purchase history. There are three separate modules available: loyalty management, promotions and campaigns, and customer rewards.
- Retail management: Vynamic Retail Management enables retailers to run all back-office processes efficiently from the cloud, including inventory management, online order fulfillment, POS configurations, reporting and more.
- Compliance: Vynamic CPaaS is a software module that ensures each touchpoint in every store has access to the cloud repository as the single “source of truth” for all legal and fiscal requirements. Vynamic CPaaS, which stands for Country Package as a Service, provides retailers with a constantly up-to-date repository of legal and fiscal regulations for over 60 countries.
Vynamic Retail Platform is differentiated by its cloud-native architecture and application programming interface (API)-first approach, Diebold Nixdorf said. The platform is also scalable and securely configured, the company said.
Each module can be hosted in the cloud or run in the store through embedded Edge technology with Vynamic-as-a-Service, which comprises the cloud infrastructure, operations and support services needed to run the software applications cost-effectively, along with guaranteed uptimes, performance and security.
“Over the last few years, the retail landscape has shifted dramatically. At Diebold Nixdorf, we see a major opportunity for retailers to prepare their businesses for the future,” said Ilhami Cantadurucu, vice president Retail global accounts, at Diebold Nixdorf. “Vynamic Retail Platform not only gives retailers the technology they need to capitalize on this opportunity, but also the critical flexibility to pivot their strategies when needed, without costly updates.”
Vynamic Retail Platform is another step in Diebold Nixdorf’s Storevolution, a strategic program for retailers to design, enable and operate low-touch consumer journeys based on four guiding principles: Consumer Centricity; Store Digitalization; High Connectivity; and Store-as-a Service. When leveraged together, these principles comprise Diebold Nixdorf’s vision for the future of retail.
“Rather than ‘cloudifying’ our current solutions, we built a new cloud-native software platform from scratch,” said Bernd Kraus, senior vice president of retail software at Diebold Nixdorf. “We believe this is the only way to achieve true scalability, security and performance in the cloud.”
Based in Hudson, Ohio, Diebold Nixdorf Inc. seeks to automate, digitize and transform the way people bank and shop by connecting digital and physical channels conveniently, securely and efficiently.
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