DETROIT -- Gas Station TV (GSTV) has added ESPN content to its programming lineup. The agreement makes GSTV the first and only at-the-pump network to feature ESPN programming.
GSTV is an IP-based digital TV network that brings news, sports, weather and entertainment content to consumers on dual 20-inch LCD screens embedded in gasoline pumps in major markets across the country.
"Sports news and information is social currency, and sports fans expect ESPN to deliver the best in sports content and programming to them, wherever and [image-nocss] whenever they are," said Matt Murphy, with digital video distribution for Disney and ESPN Media Networks. "This agreement offers another opportunity to deliver on that promise we make to sports fans."
Added David Leider, GSTV CEO, "We're driven to provide mobile consumers with the most dynamic and entertaining programming available, while continuously enhancing value for our advertisers and retail gas partners. As the proven leader in sports entertainment, ESPN engages consumers with relevant content that further enhances the experience we're creating for consumers at the pump. With the addition of ESPN, Gas Station TV is the most robust and results-driven media network of its kind available today."
ESPN content on GSTV will feature the latest sports news and information updates from around the sports landscape. The content will be ad-supported and updated daily. ABC TV and GSTV previously announced an agreement to deliver content from ABC News and ABC-owned and affiliated TV stations such as local and national news, as well as local weather forecasts and traffic updates.
Expanding on the company's 2006 pilot launch, GSTV's alignment with ABC and ESPN for content, and partnerships with gasoline retailers, positions the network for its large-scale national expansion.
GSTV's dual 20-inch LCD screens will be entertaining motorists who pump their gasoline in Chicago, New York and Los Angeles this June. They will join those in Atlanta, Dallas and Houston. GSTV broadcasts on more than 1,000 screens in major metro areas. By year's end, sports fans and motorists will be enjoying GSTV on more than 6,000 screens in Dallas, Houston, Atlanta, New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Detroit and Tampa/St. Petersburg, Miami, Orlando and Austin, the company said.
ESPN Inc. is a major multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets. It is comprised of six domestic TV networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (32 networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants) and other businesses including ESPN360.com (Broadband), ESPN Mobile Properties, ESPN on Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80% owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Co. The Hearst Corp. holds the other 20%.
Gas Station TV is an IP-based digital TV network at the pump. Captive consumers are engaged for 4-1/2 minutes during their pump transaction with nothing to do. There is only one channel, no remote controls, DVRs or PC multitasking. GSTV provides a programming experience with select content from the ABC TV Network, as well as local news, weather, traffic, and sports to engage users and enable marketers to connect with mobile consumers. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.