OAK PARK, Mich. -- Destination Media has announced tthe availability of Gas Station TV's first Nielsen On Location Media Pocketpiece report. The report verifies the network's audience for potential advertisers. It reveals that 76% of GSTV viewers are in the 18-to-49 age group.
"Gas Station TV joins in raising the bar of accountability in digital out-of-home by providing the network's exposure reports to both buyers and sellers each month," said Paul Lindstrom, senior vice president of The Nielsen Co., New York. "Gas Station TV should be acknowledged for taking a leadership position in [image-nocss] ad sales efforts. This accountability and predictability is what goes into the basic currency for conducting business."
The GSTV Pocketpiece report details Nielsen's traditional audience measurement metrics. With Nielsen, Gas Station TV will distribute Pocketpiece reports on a monthly basis, supplying advertisers and agencies with audience measurement information, including cumulative transactions (Nielsen-verified monthly impression levels by designated market area [DMA] for GSTV); key audience demographics of Gas Station TV viewers, including age and gender; average minute exposures (the total number of people exposed to GSTV at any given minute of the day); and GSTV's gross exposure levels over the month.
GSTV's Pocketpiece reports are consistent with the Out-of-Home Video Advertising Bureau's (OVAB) audience metric guidelines, Destination Media said.
"Gas Station TV continues to quantify the network's value to advertisers and agencies through offering the best and most thorough audience research available in digital out-of-home," said David Leider, CEO of Destination Media.
Destination Media is an active acquirer, developer and operator of digital out-of-home media networks. By the end of 2008, Destination Media will reach more than 250 million viewers each year at the many away-from-home destinations in their lives through media including GSTV and C-Store TV. These networks transform daily consumer destinations to highly sought-after media environments to inform and influence consumers at a desirable point-of-purchase. Destination Media reaches consumers when they are mobile and can be influenced to take action at a nearby retailer in proximity, or to drive engagement for brand marketers. Current programming includes news and entertainment from CBS, sports from ESPN and weather from AccuWeather.
GSTV reaches more than 20 million viewers each month. It connects with captive consumers for five minutes during a natural pause point in their day. IP-based digital technology enables time of day and geographic-targeted content. GSTV is currently on more than 6,000 screens in more than 425 U.S. cities, including the top-13 U.S. DMAs as the preferred at-the-pump media partner at 13 of the nation's major gas retailers. It is the only digital out-of-home gas station TV network with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, the company said.
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