DETROIT — Video-at-the-pump provider GSTV is partnering with Loop Media, a streaming media company focused exclusively on short-form video, to focus around music videos, movie trailers and new releases.
Under this partnership, Loop Media will produce and share short-form music videos, top new music videos, movie trailers for new releases and top movie trailer compilations.
Marketers will have the opportunity to engage with viewers through Loop Media’s content via a sponsorship on the network. Metadata on the music video library gives marketers the ability to select specific genres, artists, eras, features within videos and more that best align with their brand.
"We're excited to be providing our deep music video and movie trailer libraries to GSTV, as one of its premium content partners,” said Tony Siconolfi, head of revenue at Loop Media. “We believe that Loop’s content will help GSTV with its goal of delivering the most engaging location-based video experience in the U.S. We also believe that together we will deliver to marketers an exciting opportunity to integrate and sponsor Loop’s content, create custom content around client product launches and develop compelling marketing initiatives.”
“We’re thrilled to have Loop Media join GSTV’s content experience. Our content portfolio is carefully curated to offer viewers a highly engaging show while also giving brands the opportunity to connect with our audience through content integrations,” said Violeta Ivezaj, senior vice president of business operations for GSTV. “Music and driving go hand in hand, and Loop Media’s music and movie news will be a delight for the millions of pop culture lovers who watch GSTV.”
Glendale, Calif.-based Loop Media is a streaming media company building products for both businesses and consumers. Loop focuses on venues and consumers in the digital out-of-home, streamlining the public-to-private viewing experience. Loop’s library of more than 500,000 music videos; film, game and TV trailers; viral videos; sports clips; and atmospherics and travel videos can be viewed in many hospitality, dining and retail venues; on branded media and entertainment sites; and on over-the-top TV platforms.
Detroit-based GSTV is a national video network targeting audiences at scale across tens of thousands of fuel retailers. Reaching one in three American adults monthly, GSTV engages viewers with full sight, sound and motion video at an essential waypoint on their consumer journey. Content partners include Cheddar, What’s Trending, Better Together with Maria Menounos, NFL Network, Stadium, MLB Network, Blossom, So Yummy and more.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.