PHOENIX -- DynaTek Media said it will expand the Hess Corp. in-store digital signage pilot beginning August 1 to include multiple locations in Florida.
The expansion follows an in-store digital signage pilot conducted during the first and second quarters of 2006, when Clickin Research documented a significant increase in customer satisfaction and Hess confirmed substantial sales lifts in numerous product categories in the New Jersey and Florida stores.
The details of the phase-two pilot are still being defined; the study will [image-nocss] focus primarily in the Florida market and address a broader range of metrics including the display locations in the store, ad timing, loop length and the production style of the ad spots.
Phoenix-based DynaTek Media is a turnkey digital signage network operator and technology development company. It offers services including network operations, 24/7 network monitoring, in-house content production, agency advertising services and national deployment over its proprietary STS wireless network.
Hess, headquartered in New York, is a global integrated energy company with more than 1,350 retail marketing facilities in 14 states from Massachusetts to Florida.
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