FLORHAM PARK, N.J. -- KSS Fuels has introduced Petroleum Retail Metrix, a comprehensive suite of retail decision-support services aimed at helping petroleum and convenience retailers enhance sales and margin performance.
Based on up-to-date retail outlet data, consumer demographics and traffic counts, these analytical services help retailers better understand consumer demand, competition and the impact of changes in local markets.
Available individually or as an integrated suite, the services are designed to quantify the key factors influencing how and why consumers shop certain locations, highlighting how location, facilities, merchandising, competition and other retail attributes combine to influence purchase decisions. By analyzing all players in a market, Petroleum Retail Metrix will help petroleum and convenience retailers benchmark against key competitors, highlighting any weak links and opportunities for performance improvement.
Petroleum Retail Metrix services benefit from KSS Fuels' experience of analyzing more than two million retail locations.
"With Petroleum Retail Metrix, petroleum and convenience retailers can now realize the benefits of decisions based on accurate and current information and trends from 38 major U.S. markets, with more being added each month," said Bob Stein, president and CEO of KSS Fuels. "With the dynamic nature of the industry, operators need up-to-date information and the analytical tools to extract meaningful business insight. We're committed to providing the most up-to-date market data on a regular basis and offering services based on our 40 years of retail experience to ensure clients have access to the reliable information they need to make important business decisions to enhance profitability."
KSS Fuels is the pre-eminent global leader in fuels pricing and retail location intelligence, with proven software, analytics and consulting solutions that draw upon more than 40 years of expertise and insight into the needs and opportunities of petroleum retailers. Clients benefit from having a single, integrated source for the data-driven intelligence necessary to optimize pricing strategies and to evaluate and manage retail network locations to enhance profitability and build long-term business value. With global headquarters in Manchester, U.K., the company has North American headquarters in Florham Park, N.J.
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