Marathon Petroleum Launches New Loyalty Program

Marathon Rewards replaces MakeItCount app
Marathon Petroleum rewards app
Image from

FINDLAY, Ohio — Marathon Petroleum Corp. launched a new loyalty program in the last weeks of 2022. Marathon Rewards replaces the former MakeItCount program with "a quick, simple and free" consumer program that offers three ways to earn rewards.

This includes:

  • A 5-cent per gallon everyday base earn
  • Rewards on select in-store purchases
  • Third-party offers

Marathon Rewards can be redeemed to save on fuel purchases at participating Marathon stations across the United States. New members may receive Marathon-funded sign-up incentives of up to $5.

“Earlier in the year, we converted a few sites over to Marathon Rewards as a pilot to ensure the program was ready before full conversion,” said John Rice, brand marketing and commerce manager. “The pilot performance indicators have been strong, including memberships and transactions. We are excited to launch the next phase of Marathon Rewards.”

Marathon Rewards is available for installation at stations operating on Verifone or Gilbarco point-of-sale systems. The program drives repeat business and sales to participating Marathon stations, the company said. Marathon is providing a $500 incentive for stations that install Marathon Rewards before May 1.

Marathon Petroleum Corp. is a leading, integrated, downstream energy company based in Findlay, Ohio. In addition to operating the nation's largest refining system, Marathon Petroleum's marketing system includes branded locations across the United States, including Marathon-brand retail outlets.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says


More from our partners