Technology/Services

Marathon Petroleum Launches New Loyalty Program

Marathon Rewards replaces MakeItCount app
Marathon Petroleum rewards app
Image from marathonrewards.com

FINDLAY, Ohio — Marathon Petroleum Corp. launched a new loyalty program in the last weeks of 2022. Marathon Rewards replaces the former MakeItCount program with "a quick, simple and free" consumer program that offers three ways to earn rewards.

This includes:

  • A 5-cent per gallon everyday base earn
  • Rewards on select in-store purchases
  • Third-party offers

Marathon Rewards can be redeemed to save on fuel purchases at participating Marathon stations across the United States. New members may receive Marathon-funded sign-up incentives of up to $5.

“Earlier in the year, we converted a few sites over to Marathon Rewards as a pilot to ensure the program was ready before full conversion,” said John Rice, brand marketing and commerce manager. “The pilot performance indicators have been strong, including memberships and transactions. We are excited to launch the next phase of Marathon Rewards.”

Marathon Rewards is available for installation at stations operating on Verifone or Gilbarco point-of-sale systems. The program drives repeat business and sales to participating Marathon stations, the company said. Marathon is providing a $500 incentive for stations that install Marathon Rewards before May 1.

Marathon Petroleum Corp. is a leading, integrated, downstream energy company based in Findlay, Ohio. In addition to operating the nation's largest refining system, Marathon Petroleum's marketing system includes branded locations across the United States, including Marathon-brand retail outlets.

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