Technology/Services

Marathon Taps Stuzo for E-Commerce Capabilities

New mobile tools coming to petroleum company’s dealers and distributors
Photograph courtesy of Marathon Petroleum

FINDLAY, Ohio — Marathon Petroleum is activating e-commerce capabilities across its Marathon-branded sites through Stuzo’s Open Commerce suite of digital products.

Open Commerce is a cloud-based platform that gives retailers access to a menu of e-commerce capabilities, which can include loyalty, contactless payment, connected car capabilities, voice computing and more.

The petroleum company is bringing its new digital capabilities to market in an effort to help its dealer and distributor network market to a mobile-first customer base, provide its customers with an interactive customer engagement dashboard and establish a digital platform to improve retention.

Philadelphia-based Stuzo aims to help retailers know and activate more customers and data in real-time in an effort to generate more visits, more gallons and bigger baskets. Stuzo’s Open Commerce product suite consists of Activate for loyalty, Transact for contactless commerce and Experience for cross-channel digital storefronts.

Findlay, Ohio-based Marathon Petroleum is an integrated, downstream energy company. Its marketing system includes branded sites across the United States, including Marathon retail outlets.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says

Trending

More from our partners