Technology/Services

New Marketing Manager Joins Pinnacle

Wilbanks responsible for internal, external strategies

ARLINGTON, Texas -- The Pinnacle Corp. has announced that it has hired Tracie Wilbanks as its new manager of marketing and communications. In this role, Wilbanks is responsible for the planning and execution of various internal and external marketing strategies, communications and public relations activities.

Wilbanks comes from Excentus Corp. where she was a marketing specialist.

Tracie is a perfect addition to our marketing team given her experience and know-how, said Bob Johnson, Arlington, Texas-based Pinnacle's president. [image-nocss] I am confident she will be a key player in helping Pinnacle reach our long-term goals.

Pinnacle offers products and services for the automation technology industry, focusing on the convenience store and petroleum industries. It delivers products that automate c-store operations and supply chain management of fuel operations. C-store clients use Pinnacle's products to automate and improve store operations, and fuel marketers use it to increase efficiency in the management of fuel delivery. The company develops, markets and supports a suite of store automation systems including Pinnacle Palm POS, Pinnacle Journal Manager, Pinnacle Oasis Manager Workstation, Pinnacle PCTrain and Pinnacle Loyalink. Its Home Office Suite of products includes Pinnacle Price Book, Pinnacle Retail Manager, Pinnacle Fuel Smart; Microsoft Dynamics GP, Pinnacle Symphony.auditor, Pinnacle Symphony.pos manage, Pinnacle Enterprise Performance Management, Pinnacle Symphony.rf and Symphony.mws.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Trending

More from our partners